Samsung approached us to explore the B2B education sector – a new market for them at the time. After researching the market we created a range of new business opportunities and product concepts. We then tested these with teachers and pupils across a range of educational establishments. A number of concepts were taken forward for us to develop further, including the docking tablet that gave teachers and pupils the freedom to move whilst offering a desk-based set up as required.
Following the project Samsung launched Samsung School – a total education solution designed to delight students and teachers alike with its innovative teaching and learning tools.