The Macallan release a number of special editions including The Masters of Photography series. The world’s most prolific portrait and fashion photographer, Mario Testino, was selected as the fifth Master of Photography. We were asked to develop the design and supply production data for this edition’s secondary packaging, which was to include a photograph, a bottle and six miniatures. On removal of the bottle, a secret button is revealed which releases a hidden drawer housing the six miniatures.
“We enjoy working with Equals, because not only do they deliver the brief faithfully but they also get beneath the surface taking time to understand the key factors which influence assembly and performance. In this way, problems or opportunities for improvement are explored and presented, leading to a better result first time.”
– The Macallan