We were asked to design a range of side-by-side fridge freezers and create a new design language to redefine an American and Asian product range with a new emerging European market. The concept shown here had a more approachable, minimal aesthetic and introduced an energy conserving access door for smaller, frequently used items. Included in the interior innovations was a new flexible shelving system to enable consumers to quickly and easily choose where to place the shelves depending on their specific and changing needs.