This self-generated studio project looked to disrupt a generic market and make dosing more engaging for consumers. By squeezing the bottle, consumers are able to easily dose and pour their chosen amount of liquid.
We work with Unilever in various categories supporting them across a range of brands and internal teams. Due to the sensitive nature of our consultancy work, it remains confidential.
“Equals understand that the product not only needs to work for the consumers, but also the business. They efficiently decode the subtle nuances of a brand and successfully craft the ideas into designs that work. They are great listeners and make partnering with them an easy choice.”