We designed the C3, Nokia’s cheapest QWERTY device. Designed for messaging and social network users in emerging markets, it initially launched in Indonesia where it was reported thousands of consumers queued up for hours to buy one. It subsequently launched across India and Europe.
“The great thing about Equals is they listen, then whether your brief is a straight forward industrial design challenge, or a piece of long-term design strategy thinking they respond with creativity, intelligence and a high level of technical skill. Free from all signs of designer ego and prima-donna behaviour Equals are a pleasure to work with and an asset to any design project.”