“Equals understand that the product not only needs to work for the consumers, but also the business. They efficiently decode the subtle nuances of a brand and successfully craft the ideas into designs that work. They are great listeners and make partnering with them an easy choice.”

“We have worked with Equals on a number of projects, ranging from broad strategic design-thinking through to pragmatic product design and implementation projects. Whatever the project you can be sure that Equals will respond with enthusiasm, intelligence, creativity and professionalism. Free from “designer ego” they will listen, question, understand and deliver. A pleasure and inspiring team to work with.”

“We enjoy working with Equals, because not only do they deliver the brief faithfully but they also get beneath the surface taking time to understand the key factors which influence assembly and performance. In this way, problems or opportunities for improvement are explored and presented, leading to a better result first time.”

“Equals always approach projects with intelligence and inventiveness, performing a balancing act between the needs of our brand DNA, our consumers and business realities. The Shake-it sieve is an excellent example of their ability to spot great opportunities, innovate and create relevant, desirable and commercially successful products.”

“Working with Equals is easy. They understand the challenge, get the full shopping list then go full speed to create intelligent solutions. They deliver outstanding creative & innovative ideas many of which exceed our expectations. They’re a pleasure to work with.”

“Equals always listen. They translate seeds of ideas into fully realised projects delivering their vision with clarity, style and punctuality.”

“The great thing about Equals is they listen, then whether your brief is a straight forward industrial design challenge, or a piece of long-term design strategy thinking they respond with creativity, intelligence and a high level of technical skill. Free from all signs of designer ego and prima-donna behaviour Equals are a pleasure to work with and an asset to any design project.”

“Equals are great people who feel part of our team. Top ninja awesome design concepts are a given – in addition we get on with them really well! They use processes that are very different from other consultancies we have dealt with – we learn a great deal from this methodology.”

“Beyond delivering to the brief, Equals have looked at opportunities outside the original set scope to push the design into new and interesting places. This is a welcome aspect to their work and has often made us rethink the original idea.”

“I brought in Equals for their expertise in developing brand DNA through structural design. Their team work closely with many of our internal functions, as well as proactively partnering other strategic agencies, to ensure design intent is carried through to production. Equals can take strategic brand principles, develop these into structural principles and deliver formats that are on brand, attract consumers and always inspire the business.”

“Equals responses to our challenges are very refreshing. They come up with interesting and unique solutions that fit the brief, as well as providing honest advice to the pit falls that we may encounter. They’re always quick to respond to our ever changing requests and always happy to help. They communicate very well and are great people to work with.”