Vertu

Vertu

Vertu

Creating luxury brand DNA

Creating luxury brand DNA

Creating luxury brand DNA

Design language development for this luxury mobile phone manufacturer had to reflect the pricing and use of exquisite materials synonymous with the brand. Whilst maintaining appeal in traditional luxury markets, our work repositioned the brand, evolved the design language and refined customisation to appeal to emerging, younger modern luxury consumers.

Developing design languages that stay true to brand heritage and ensure relevance for today’s luxury modern consumer.

Developing brand languages for this luxury movie phone manufacturers had to reflect their use of exquisite materials, handmade handsets and cutting edge technology, whilst appealing to the modern luxury consumer. Having evolved the brand DNA, the design of various devices embodied these principals for the future.

Developing design languages that stay true to brand heritage and ensure relevance for today’s luxury modern consumer.

Developing brand languages for this luxury movie phone manufacturers had to reflect their use of exquisite materials, handmade handsets and cutting edge technology, whilst appealing to the modern luxury consumer. Having evolved the brand DNA, the design of various devices embodied these principals for the future.