vertu_cover_mobile

Vertu

Vertu

Vertu

Creating luxury brand DNA

Creating luxury brand DNA

Creating luxury brand DNA

Design language development for this luxury mobile phone manufacturer had to reflect the pricing and use of exquisite materials synonymous with the brand. Whilst maintaining appeal in traditional luxury markets, our work repositioned the brand, evolved the design language and refined customisation to appeal to emerging, younger modern luxury consumers.

Developing design languages that stay true to brand heritage and ensure relevance for today’s luxury modern consumer.

Developing brand languages for this luxury movie phone manufacturers had to reflect their use of exquisite materials, handmade handsets and cutting edge technology, whilst appealing to the modern luxury consumer. Having evolved the brand DNA, the design of various devices embodied these principals for the future.

Developing design languages that stay true to brand heritage and ensure relevance for today’s luxury modern consumer.

Developing brand languages for this luxury movie phone manufacturers had to reflect their use of exquisite materials, handmade handsets and cutting edge technology, whilst appealing to the modern luxury consumer. Having evolved the brand DNA, the design of various devices embodied these principals for the future.

Vertu_15
Vertu_2
Vertu_21

"Beyond delivering to the brief, Equals look at opportunities outside the original set scope to push design into new and interesting places…often made us rethink the original idea."

Vertu

"Beyond delivering to the brief, Equals look at opportunities outside the original set scope to push design into new and interesting places…often made us rethink the original idea."

Vertu

Find Us

Equals Design
33 High Street
St Albans, Hertfordshire
AL3 4EH, United Kingdom

Get in touch

T: +44 (0)1727 856300
studio@equalsdesign.com

instagram   twitter   linkedin