Martins De Sá
Martins De Sa
Evolving a category rebel
Evolving a category rebel
Martins De Sá doesn’t play by the same rules as traditional port brands and needed a brand identity and packaging to reflect this.
The ambition was to disrupt category norms, whilst conveying the quality cues needed to be credible in the market. To achieve this, we evolved the brand to express its Portuguese roots in a modern, confident way and introduced a visual language to stand out from the sea of sameness within the category.
Martins De Sá doesn’t play by the same rules as traditional port brands and needed a brand identity and packaging to reflect this.
The ambition was to disrupt category norms, whilst conveying the quality cues needed to be credible in the market. To achieve this, we evolved the brand to express its Portuguese roots in a modern, confident way and introduced a visual language to stand out from the sea of sameness within the category.
Martins De Sá doesn’t play by the same rules as traditional port brands and needed a brand identity and packaging to reflect this.
The ambition was to disrupt category norms, whilst conveying the quality cues needed to be credible in the market. To achieve this, we evolved the brand to express its Portuguese roots in a modern, confident way and introduced a visual language to stand out from the sea of sameness within the category.
Martins De Sá doesn’t play by the same rules as traditional port brands and needed a brand identity and packaging to reflect this.
The ambition was to disrupt category norms, whilst conveying the quality cues needed to be credible in the market. To achieve this, we evolved the brand to express its Portuguese roots in a modern, confident way and introduced a visual language to stand out from the sea of sameness within the category.
Martins De Sá doesn’t play by the same rules as traditional port brands and needed a brand identity and packaging to reflect this.
The ambition was to disrupt category norms, whilst conveying the quality cues needed to be credible in the market. To achieve this, we evolved the brand to express its Portuguese roots in a modern, confident way and introduced a visual language to stand out from the sea of sameness within the category.
"Equals ‘got it’ immediately and seamlessly became our creative partners; together we have refined our brand so that visually we are where we want to be, and our values are communicated easily and elegantly"
Martins De Sá
"Equals ‘got it’ immediately and seamlessly became our creative partners; together we have refined our brand so that visually we are where we want to be, and our values are communicated easily and elegantly"
Martins De Sa
Find Us
Equals Design
33 High Street
St Albans, Hertfordshire
AL3 4EH, United Kingdom
Get in touch
T: +44 (0)1727 856300
studio@equalsdesign.com
