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Joseph Joseph

Joseph Joseph

Joseph Joseph

Driving category innovation

Driving category innovation

Driving category innovation

Identifying new product opportunities for this global houseware brand in one of their most mature and crowded categories.

To drive range extension for this award-winning brand we identified a series of new product opportunities and designed new innovative products including the self-tapping sieve. Our sieve design was born of our focus on insight into human behaviour and instantly communicates it’s beneficial function to consumers at the point of sale.

Identifying new product opportunities for this global houseware brand in one of their most mature and crowded categories.

To drive range extension for this award-winning brand we identified a series of new product opportunities and designed new innovative products including the self-tapping sieve. Our sieve design was born of our focus on insight into human behaviour and instantly communicates it’s beneficial function to consumers at the point of sale.

Identifying new product opportunities for this global houseware brand in one of their most mature and crowded categories.

To drive range extension for this award-winning brand we identified a series of new product opportunities and designed new innovative products including the self-tapping sieve. Our sieve design was born of our focus on insight into human behaviour and instantly communicates it’s beneficial function to consumers at the point of sale.

Identifying new product opportunities for this global houseware brand in one of their most mature and crowded categories.

To drive range extension for this award-winning brand we identified a series of new product opportunities and designed new innovative products including the self-tapping sieve. Our sieve design was born of our focus on insight into human behaviour and instantly communicates it’s beneficial function to consumers at the point of sale.

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"Equals perform a balancing act between the needs of our brand DNA, our consumers and business realities…the Shake-it sieve is an excellent example of their ability to spot great opportunities, innovate and create relevant, desirable and commercially successful products."

Joseph Joseph

"Equals perform a balancing act between the needs of our brand DNA, our consumers and business realities…the Shake-it sieve is an excellent example of their ability to spot great opportunities, innovate and create relevant, desirable and commercially successful products."

Joseph Joseph

Find Us

Equals Design
33 High Street
St Albans, Hertfordshire
AL3 4EH, United Kingdom

Get in touch

T: +44 (0)1727 856300
studio@equalsdesign.com

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