Identifying new product opportunities for this global houseware brand in one of their most mature and crowded categories.

To drive range extension for this award-winning brand we identified a series of new product opportunities and designed new innovative products including the self-tapping sieve. Our sieve design was born of our focus on insight into human behaviour and instantly communicates it’s beneficial function to consumers at the point of sale.

Identifying new product opportunities for this global houseware brand in one of their most mature and crowded categories.

To drive range extension for this award-winning brand we identified a series of new product opportunities and designed new innovative products including the self-tapping sieve. Our sieve design was born of our focus on insight into human behaviour and instantly communicates it’s beneficial function to consumers at the point of sale.

Identifying new product opportunities for this global houseware brand in one of their most mature and crowded categories.

To drive range extension for this award-winning brand we identified a series of new product opportunities and designed new innovative products including the self-tapping sieve. Our sieve design was born of our focus on insight into human behaviour and instantly communicates it’s beneficial function to consumers at the point of sale.

Identifying new product opportunities for this global houseware brand in one of their most mature and crowded categories.

To drive range extension for this award-winning brand we identified a series of new product opportunities and designed new innovative products including the self-tapping sieve. Our sieve design was born of our focus on insight into human behaviour and instantly communicates it’s beneficial function to consumers at the point of sale.