Joseph Joseph

Reinventing a classic

Innovating, differentiating & adding functionality to an everyday kitchen staple within a stale market.

Innovation of an everyday kitchen staple required detailed understanding of consumer behaviour, product function and market. Our discovery and design of a new opportunity meant finding a position of successful differentiation and improved functionality.

Innovating, differentiating & adding functionality to an everyday kitchen staple within a stale market.

Innovation of an everyday kitchen staple required detailed understanding of consumer behaviour, product function and market. Our discovery and design of a new opportunity meant finding a position of successful differentiation and improved functionality.

Innovating, differentiating & adding functionality to an everyday kitchen staple within a stale market.

Innovation of an everyday kitchen staple required detailed understanding of consumer behaviour, product function and market. Our discovery and design of a new opportunity meant finding a position of successful differentiation and improved functionality.

Innovating, differentiating & adding functionality to an everyday kitchen staple within a stale market.

Innovation of an everyday kitchen staple required detailed understanding of consumer behaviour, product function and market. Our discovery and design of a new opportunity meant finding a position of successful differentiation and improved functionality.

"Equals perform a balancing act between the needs of our brand DNA, our consumers and business realities…they have the ability to spot great opportunities, innovate and create relevant, desirable and commercially successful products."

Joseph Joseph

"Equals perform a balancing act between the needs of our brand DNA, our consumers and business realities…they have the ability to spot great opportunities, innovate and create relevant, desirable and commercially successful products."

Joseph Joseph

Find Us

Equals Design
33 High Street
St Albans, Hertfordshire
AL3 4EH, United Kingdom

Get in touch

T: +44 (0)1727 856300
studio@equalsdesign.com