Equals understand that the product needs to work for the business as well as for the consumers…they decode the subtle nuances of a brand and craft them into designs that work…partnering with them is an easy choice.
We work with Equals on projects from broad strategic thinking to design and implementation…they listen, question, understand and deliver…an inspiring team to work with.
Equals get beneath the surface, taking time to understand the key factors that influence performance…problems or opportunities for improvement are explored and presented, leading to a better result first time.
Equals perform a balancing act between the needs of our brand DNA, our consumers and business realities…the Shake-it sieve is an excellent example of their ability to spot great opportunities, innovate and create relevant, desirable and commercially successful products.
Working with Equals is easy…they understand the challenge and go full speed to create intelligent solutions…outstanding creative and innovative ideas that exceed our expectations…a pleasure to work with.
Equals translate the seeds of ideas into fully realised projects delivering vision with clarity, style and punctuality.
Whether your brief is a straightforward industrial design challenge or a piece of long-term design strategy thinking, they respond with creativity, intelligence and a high level of technical skill…a pleasure to work with.
Great people who feel part of our team…top ninja awesome design concepts are a given…they use processes that are very different from other consultancies we have dealt with…we learn a great deal from this methodology.
Beyond delivering to the brief, Equals look at opportunities outside the original set scope to push design into new and interesting places…often made us rethink the original idea.
I brought Equals in for their expertise in developing brand DNA through structural design…proactively partnering with other strategic agencies…they can take strategic brand principles into structural principles and deliver formats that are on brand, attract consumers and always inspire the business.
Interesting and unique solutions…as well as honest advice about the pitfalls we may encounter…communicate very well and are great to work with.